• On GameSpot: Wii Fit tells 10-year-old she's fat
December 1, 2008 10:14 AM PST

D'oh! The Simpsons bite Apple

Posted by Tom Krazit
  • Font size
  • Print

Apple and Homer Simpson hooked up earlier this year at Macworld 2008.

(Credit: Daniel Terdiman/CNET News)

The only thing they forgot was a desperate attempt by old Gil to sell an iPod Hi-Fi.

Springfield got its first Apple store during Sunday night's episode of The Simpsons, allowing the show's writers to devote a good chunk of the show to satirizing Apple (Mapple), CEO Steve Jobs (Mobs), and "myPods." The show makes several tongue-in-cheek references to Apple cultural touch-points like the Power Mac Cube, the "Braniac Bar," and the famous 1984 commercial in a scene featuring Comic Book Guy, who is definitely a Mac user.

You can find the episode on Fox.com and Hulu, but the Fox lawyers seem to have placed a call to the YouTube people already.

It's not the funniest Simpsons parody ever, but that show lost its fastball a long time ago. Apple references have been popping up in The Simpsons for years; perhaps the most famous one came when one of Springfield Elementary's bullies tried to take a memo on his Apple Newton to "Beat up Martin," which the quirky handwriting recognition software translated to "Eat up Martha," prompting the bully to just chuck the thing at Martin.

Tom Krazit, a staff writer for CNET News, focuses on all things Apple. He has covered traditional PC companies such as Dell and Hewlett-Packard, chip companies such as Intel and Advanced Micro Devices, and mobile computers ranging from Research In Motion's to Palm's. E-mail Tom.
Recent posts from Apple
Apple awards raises to key executives
Future of Macworld Expo up in the air
Review: 'MacHeads,' a documentary on the Mac faithful
Apple activates iTunes downloads over 3G, with a caveat
iPhoto update helps show merits of geotagging
A quick recap of Apple news at Macworld 2009
Upgrading to a DRM-free iTunes library will cost you
More iPhone apps you can't have: Newber and iCall
Add a Comment (Log in or register) 17 comments
by jrushin December 1, 2008 11:07 AM PST
"...that show lost its fastball a long time ago."

What? The Simpsons is one of the most solidly funny shows on TV today - and has been for nearly 20 years. How dare you diss The Bartman?
Reply to this comment
by Tom Krazit December 1, 2008 11:09 AM PST
I have grown up watching the Simpsons. Having seen every single freaking episode they've ever made, I don't think it's much of a stretch to say their best days are behind them.

Still, Best Show Ever.
by jeffguevin December 1, 2008 11:25 AM PST
Yeah, it's not what it used to be (thankfully it's not like the first season), but I still thought that was a pretty hilarious episode. I'm a little surprised and disappointed Homer didn't inadvertently blow up Steve Mobs, though.

Also: hi Tom!
by Hunnter2k3 December 1, 2008 11:50 AM PST
I'd have to agree with Tom here, The Simpsons has certainly lost some of the "funny" in the past few years.

And don't get me started on the film... i will probably write more than Tom did...
by celticbrewer December 1, 2008 12:59 PM PST
I'm with you JR. Sure, there was a year or two not too long ago that produced nothing special, but recently, the show has been coming back full force and is as funny as anything else on TV. The catholic school episode had me close to tears. The movie, on the other hand,... eh...
by monkeyhouse December 1, 2008 11:10 AM PST
Anyone know where to get that Homer MyPod graphic as, say, a desktop wallpaper?
Reply to this comment
by theonlybuster December 1, 2008 11:51 AM PST
It was a hilarious episode. And Lisa said it right. You're paying for the brand and not the item.
Reply to this comment
by Penguinisto December 1, 2008 11:58 AM PST
Agreed that, more often than not, it seems the Simpsons' writers just phone it in most of the time these days.

OTOH, last night's show was pretty funny - esp. the under-sea corporate headquarters and the ginormous USB-stick submarine that took you to it.

Now if you want Mac references by the bucketload, you have to go hit-up Groening's other show, Futurama (Comedy Central carries it). IMHO, it beats the Simpsons by quite a bit. The series is lousy with Macintosh refs (esp. among the robots) and, unlike The Simpsons, still hits hard and fast in the funny department when new episodes come out (in spite of the massive years-long hiatus).
Reply to this comment
by professionaladventurer December 1, 2008 12:02 PM PST
Tom, I have to say I am impressed at your intelligent attempt to rebut personal attacks aimed at you on your blog. I only read you blog as it pops up on my igoogle page reader from Cnet and I don't always agree with your point, but you generally make your point short, well though out and clear. I like you rpersonal, intelligent and concise style of blogging. I don't always catch Simpson's any more, their best days are truly in the rear view, but I'll watch this on on Hulu once I get home.
Reply to this comment
by Perry_Clease December 1, 2008 12:09 PM PST
" I'm a little surprised and disappointed Homer didn't inadvertently blow up Steve Mobs, though."

The 1984ish monitor smash was pretty good. Jeff Albertson, the Comic Book Guy, played the part of Anya Major the runner and hammer thrower in the original ad.
Reply to this comment
by consumer451 December 1, 2008 1:13 PM PST
Is it really reporting when the word count of the piece is shorter than most comments about it? What I mean is this is really copy-paste-ish reporting and very very short. Tisk Tisk.
Reply to this comment
by compudoc318 December 1, 2008 2:34 PM PST
i dont know, lets follow you to work and see what quality of work you crank out, oh wait, youre not important so no one will care......lol
by vip_m December 1, 2008 7:02 PM PST
Like most folks in the beginning, despite being a Mac fan boy, I didn't want to get caught up in all the iPod hype so I bought a competing player. It sucked. It took an hour to load songs using the RS232 port, it didn't have a screen so you could only go next song and previous song, and the software to load the songs was super complicated: one program to make a playlist, another program to rip from a CD, another program to load songs to the player. After a year tolerating this, I finally got an iPod 3rd Gen and the difference was like night and day. Getting songs on to the player was super fast and easy, there was only one program to deal with--iTunes--and it was super powerful yet easy to use, and the player was super great to use: it lasted for days, I could scroll wheel to any song quickly, etc.

So it ain't all hype. Apple really makes (more often than not) insanely great products that people just learn to love 'cuz of the care and attention brought into their development.
Reply to this comment
by AppleSuxLeo December 2, 2008 12:05 AM PST
Xbox 360 outsells Sony PS3 3-to-1 on Black Friday
Reply to this comment
by Maarek Stele December 2, 2008 8:22 AM PST
The best part was stating that Apple products are WAY too expensive compared to PC users. And that the hardware isn't worth that much.
Reply to this comment
by wildboyizzy December 2, 2008 3:11 PM PST
Yes, Apple products do cost a bit more. It costs more money to drive a Rolls-Royce. But if you're happy with your Ford Pinto, go nuts. Meanwhile, we Apple worms will be enjoying the elegance, ease of use, and sophisticated technology that you won't get to experience for years. And what I like most is that one doesn't have to be a computer geek to use the stuff.

I don't want to know how to build a watch, I want to know what time it is.
Reply to this comment
by Mark_Anderson December 3, 2008 3:53 PM PST
Holy false analogies, Batman!
advertisement

In the news now

Apple: DRM-free tunes, unibody MacBook Pro

roundup At Macworld, Phil Schiller touts 10 million songs sans DRM, plus 69-cent songs, a unibody 17-inch notebook, iLife updates, and more.


Countdown to CES

special coverage The tech community descends on Las Vegas as the Consumer Electronics Show gets ready to kick off in all its gadgety glory.


About Apple

At the start of the 21st century, there's no tech outfit more influential than Apple. CNET News' Tom Krazit and other reporters will attempt to make sense of the rumors, hype, products, and people that will shape the future of the company. But Apple's not the only game in town, as the established cell phone companies and others strike back against the iPhone. E-mail Tom at Tom.Krazit@cnet.com.

Add this feed to your online news reader

Apple topics

advertisement

Inside CNET News

Scroll Left Scroll Right